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Financing decline calculator for home services contractors

37% of home improvement loans are declined (2023-2025, HMDA data). Our home services clients see 20–45% of deals fall through at financing—the last step after the lead, appointment, and demo.

Enter your funnel details below to see the monthly impact.

How Faraday can help

Faraday is a customer context platform — 1,500+ data points on 240 million US adults. You know how a lead behaves inside your funnel; we know who they are outside it: what they own, what they earn, and whether they can finance the job.

American Standard

Every lead scored before anyone dialed. Contact rate went from 5% to 20%, and Faraday-scored leads converted 3× better.

Your sales funnel today

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Leads to appointments set

Sets that issued

Issued appointments that demoed

Demos that signed

Share of gross sales that fail at financing. Faraday clients run 20–45%.

JCHS puts the average contractor-financed project at $10,600 across all project types. Bath, roofing, window, and HVAC replacements run above that.

Rep time, drive, and demo materials for one issued appointment

Required. Any messy list works: commas, spaces, or one per line. At most 250 ZIP codes. ZIP+4 is trimmed to five digits. We'll estimate which of your leads are worth holding back using an assumption based on your ZIP codes and what we see across other home services companies — no need to pick a cutoff yourself.

Why financing declines matter for a home services contractor

  • Replacements that cannot wait, such as roofing, windows, and HVAC, made up 49% of home improvement spending in 2023. Homeowners paid for 76% of all projects mainly with cash, but the projects that used contractor-arranged financing averaged $10,600 against $5,000 for cash. The big-ticket job is the one that needs the loan. Harvard Joint Center for Housing Studies, Improving America's Housing 2025
  • One in three adults who applied for credit in 2025 was denied or approved for less than they asked for, up 5 points from 2021. Fewer adults applied than in any year since 2015. Federal Reserve, Economic Well-Being of U.S. Households in 2025
  • The HMDA denial rate at the top of this page counts home improvement loans secured by the home, the closest public measure of how often homeowners are turned down for a project. Enter your ZIP codes in the form above to see the rate where you sell in the emailed report. HMDA data browser, CFPB
  • Faraday's home services clients see 20–45% of gross sales decline at financing. The emailed report includes a curve, pooled across those clients, showing how steeply the rate climbs from the best Credit Score Proxy rank to the worst. Faraday finance decline guide

Score the lead before you set the appointment

Credit Score Proxy scores every lead in real time through LeadConduit or your CRM. A custom finance decline model comes next, once you have 6–12 months of dispositions.

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